More Than a Knife: NiNJA’s Effort to Support Children Through Food

Hands holding a transparent Earth on a green field, expressing environmental awareness

Many of us take it for granted that we have three meals a day.
However, when we look around the world, there are many people who suffer because they cannot enjoy this “normal” due to poverty or various other reasons.

Overconsumption and hunger.
While some face health issues from overeating, others cannot eat even if they want to.
When confronted with this reality, it’s only natural to start asking, “What can be done?”

How NiNJA Knives Support Children Through Food

The company behind the NiNJA brand participates in the TABLE FOR TWO program in an effort to support the Sustainable Development Goals (SDGs).

NiNJA logo with black text and a red-topped lowercase i
Three knives evenly arranged against a gray background

TABLE FOR TWO is an organisation working to reduce food inequality and improve the health of people in both developing and developed countries. Its concept is to “share meals between those in developed countries and children in developing countries.

Currently, out of the world’s approximately 8 billion people, around 800 million suffer from hunger or malnutrition, while nearly 2.5 billion are affected by obesity and other diet-related lifestyle diseases.

As part of its support for TABLE FOR TWO, the NiNJA brand is involved in the organisation’s School Meal Program, which aims to provide meals to children in developing countries. This program is active in six countries: Uganda, Rwanda, Tanzania, Kenya, and Malawi in East Africa, and the Philippines in Southeast Asia. It includes not only school meal initiatives but also programs to improve gardening and agricultural productivity.

With every NiNJA knife purchased, meals are provided to five children.

Group of African children smiling and looking happy outdoors

The Maker’s Passion Behind NiNJA Knives

Since it’s a tool designed for food, we aim to support efforts to reduce food poverty.

Knives are essential tools that support our daily lives through food preparation.

The NiNJA brand aims to go beyond being just a maker of kitchen tools—it seeks to play a meaningful role in society.

Naturally, functionality in cutting ingredients is a core requirement, but the brand is also committed to delivering products that offer excellent performance and contribute to positive social impact.

The brand reflects the maker’s deep passion for using knives as a way to support both everyday life and broader social causes.

It was developed with the hope that customers will feel, “I’m glad I chose NiNJA”—a knife that connects people with society.

Sharpening a kitchen knife using a sharpening machine

Explore Our NiNJA Knives

Chef knife displayed vertically against a white background

NiNJA Cool
Chef’s Knife
210mm

NZ$120.00

This knife features molybdenum-vanadium steel and a titanium coating for top performance and a sleek black design, enhancing wear resistance and sharpness.

All purpose knife displayed vertically against a white background

NiNJA Cool
All-Purpose
180mm

NZ$120.00

This knife features molybdenum-vanadium steel and a titanium coating for top performance and a sleek black design, enhancing wear resistance and sharpness.

A hand holding a glass globe on a green field, symbolising environmental protection

Taking good care of a quality knife and using it for many years — we believe the same approach should be taken with other things around us as well. By embracing this way of thinking, we hope to make choices that are a little kinder to the Earth, one step at a time.

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